DCWEEK 2011

Nicolas Jammet and two fellow Georgetown students and food lovers spent their undergraduate years looking for a daily, healthy food option. They envisioned a simple fast-casual shop with high-quality ingredients and sustainable business practices. Their passion and entrepreneurial spirit led them to a revolutionary venture and shortly after graduation, sweetgreen was born. Since its first store in 2007, sweetgreen has branched out to 8 locations in DC, Maryland, Northern Virginia, and Pennsylvania. The trio will continue their journey by opening a second Pennsylvania location in downtown Philadelphia, and a fifth DC location in Foggy Bottom, both opening in spring 2011.

sweetgreen’s belief in community participation led them into a partnership with DC Farm to School, teaching children healthy eating habits in a fun, educational way.  In 2009, sweetgreenthrew the first annual Sweetlife Festival, a celebration of music, action, and sustainability.  sweetgreen also created a “Random Acts of Sweetness” campaign, a do-good, feel-good movement that was profiled in The New York Times.  Most recently, Jammet, Neman, and Ru held three spots on Food & Wine Magazine’s “40 Big Thinkers Under 40.”