DCWEEK 2011

Greg Trefry has wide array of experience designing games. He has designed everything from web-based MMOs to hit casual games to alternate reality games. Prior to starting Gigantic Mechanic, Greg was the Creative Director at Gamestar Mechanic, a web-based massively multiplayer game for tweens. Before that he was a Senior Game Designer at Gamelab where he created and led design on the hit franchise Jojo's Fashion Show. Greg doesn't limit his design interests to video games. Greg created and served as director of the Come Out & Play Festival, a three day festival of street games that brings designers and players from around the world to New York City every summer. He co-designed the Webby-nominated Case of the Coveted Bottle ARG. Before working in games Greg was a Vice-President at LPC/Reuters where he managed a suite of financial information web products. Greg has been invited to speak at conferences around the world about location-based and social games. He also teaches about designing games and ARGs at New York Univeristy's prestigious Interactive Telecommunications Program and Parsons The New School for Design. Greg has written an entire book on casual game design and how to create game mechanics and experiences that engage wide audiences of players. The book, Casual Game Design: Designing Play for the Gamer in All of Us was published by Morgan Kaufmann in 2010.