Michelle Madhok has always had an eye for fashion and style. Over the last ten years she has been a personal shopper for many busy women. The strong and positive reaction she received from her friends got her thinking. Before she knew it, SheFinds.com was born. 

Prior to launching SheFinds, Michelle enjoyed a career in new media. First, she was the Director of Entertainment Marketing for CBS Broadcasting New Media and then she reviewed products for women and created the content for relationships, health/wellness, beauty and fashion at AOL. As "Ms. M," the online beauty advisor, Michelle recommended products on a monthly basis to consumers everywhere. While she was at AOL, consumers regularly expressed an interest in online shopping suggestions. Women want to look nice, know about the hottest trends and where to find a great bargain. Unfortunately most of these women are "time-starved" due to family, work and personal obligations. Michelle's knowledge and experience is what really lead her to start SheFinds. She knew that she could give the consumers what they were looking for-not just info, but instant access to the latest trends and deals. Working with women-focused companies, such as HARPO, iVillage, Elle and Women.com has given Michelle incredible insight into what women-of all different shapes, sizes and economic backgrounds-want and need today. Michelle is a recognized industry expert and has made TV appearances on Oxygen, ABC, NBC, CBS and Fox. She has been profiled in both national magazines and newspapers.